Exploring Craft and Connecting the Trade

Retail Influencer and Marketing Expert

Holger is a blogger, podcaster, international speaker and publisher of The Beer Book. Holger loves stories about brands, businesses and entrepreneurs. Holger has been selling micro-beer and beverages for 25 years. He is a successful marketing and sales consultant and a passionate content creator and a prolific networker in the craft beer and liquor industry.

SALES Experts

After 20 years in the liquor industry, Holger started a blog, a podcast and a newsletter, dedicated to bringing Brands, Distributors and Retailers together. Need help getting your brand onto more shelves?


We help retailers differentiate themselves from big chain stores and help them become less dependent on Big Brands and Dominant Suppliers.

Content creator

We believe every company should think and act like a media company. We help brands, retailers and entrepreneurs with content creation and growing their brands. 

My Craft is Selling

If you believe in the 10,000 hour rule, i.e. that it takes a min 10,000 hours for someone to really master his craft, then I qualify when it comes to SELLING.

I started selling micro-brewed beer, for family brewer, Bavaria Bräu, in 1994. And have been involved in selling beer and other beverages ever since.

The Beer Book

Are you planning a trip to the KZN Midlands, the Western Cape or Mpumalanga? If you are, get excited, there may be a brewery or two that you can visit en route. So in the spirit of learning more about beer, even on our vacations, order your copy today. 

The Beer Book is a tour guide to breweries in South Africa that welcome visitors. Don’t forget to take you copy of The Beer Book along on the trip as many of the breweries will reward you with a FREE beer when you visit them.

Gin Fanatics

Gin is the best tonic. Telling the story of (mostly) South African Gin. Join this popular Facebook Group.

Content Marketing

Content is king! We help retailers and brand partners create authentic content. Who says Radio can’t be glamorous?


“Make it your business to tell your story!” Listen to Your Story Your Brand with Holger Meier on iTunes on Google Podcasts for Android or grab the RSS feed hereOur Q&A Podcast Ask Holger is also on itunes and the link to the RSS feed is here.

Past Guests: HRH Prince Luitpold of Bavaria, Micheal Olivier, Delron Buckley, Lucy Beard, Simone Musgrave, Peter Dean and many more.