025 From blending cheap cane spirits in Argyle Road to premium wine & spirit merchant with Peter Hoyer

Peter started working in the bottling and blending facility behind, what we today know as Liberty Liquor Argyle Road. Peter’s grandfather was a director of E Snell & Co and his father, a charted accountant, owned Montana Cellars before it eventually became Liberty Liquors. The Hoyers started importing and distributing Windhoek Beers in 1993. Peter is now semi-retired but looking forward to a new adventure in the liquor industry.


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