My Craft is SELLING.

Store of the Year

Holger started mentoring the Hillcrest Tops team in 2014, and today, most visitors will agree, this store probably offers the best liquor retail experience on the continent.

Be different

Be different: Look for opportunities to differentiate yourself from the large chain stores. Specialise: Whether you are German, Italian or Portuguese, be proudly so. Select your offering accordingly. Don’t sell a German burger, sell a Schnitzel Burger.

Find new ways communicate with your customers. Look for ways that you can use today’s digital tools to communicate and sell to your customers.

Build trust. Build your personal brand. Let your customers know that you care about your customers. The more a consumer resonates with your brand, the more likely they are to buy from you again.

Holger helps independently-owned retailers explore new ways build a loyal community and grow sales.

If you are one of South Africa’s Top Independently-owned Liquor Retailers we would like to work with you and help you to Futureproof your business!

We can help with:

  • Growing your Personal Brand

  • Finding Hot new products that offer better margins

  • Marketing & Social Media

  • Loyalty Programs

  • Customer Database & Newsletters

  • Co-promotions with brands

  • Content Creation: Video, Photography, Blogs

  • Market Research

  • Range Audit

  • Supplier Relationships

  • Community Building

We have expertise in Craft Beer – Gin – Rum – Whisky – Spirits – Tonics & Mixes – Draught & Growlers


What our customers say

I have been following your work on what you have been doing for the craft beverage community, and I must congratulate you on your vision and effort for creating a platform for the craft community to compete effectively. Brendon Milton, Eyona Innovation Software

Work with Holger

Our retail marketing packages start at R4000 + Vat/month


Prefer to DIY, join our online community for support: