Welcome to Holger.co.za

Holger has been working with leading liquor brands and retailers since he joined the industry in 1994.

Holger is a Marketing and Sales consultant Podcaster and Publisher of The Beer Book, The Craft Map, The Brewing Industry Guide, Holger's Guide and Holger's Gin Guide.

In 2013 he founded LiquorSA, South Africa's leading community for Liquor Retailers, Brands and Distributors.

Holger thrives on networking and helping retailers create interesting and profitable destination stores.

Holger seen at Hillcrest Tops (above) arguably one of the best liquor retail destinations South Africa with what must be the best beer selection in Africa.

Holger works with Top 100 Retailers

Futureproof your business!  Holger helps independently-owned retailers stay competitive and look for opportunities to differentiate themselves from large chain stores.

If you are one of South Africa's Top 100 Independently-owned Liquor Retailers we would like to work with you.

Let's Futureproof your business - contact: Holger Meier | 082 465 3849 | holger@meier.co.za

Market Research - Range Audit - Supplier Relationships - Sourcing - Partnerships - Community Building - Category Management

Brands: Work with Holger

Smart wine producers, makers of craft beer and craft spirits, know that being a supplier to independents retailers reduces risk.

Marketing - Social Media

Marketing - Loyalty Card Promotions

Marketing & Brand Consulting

"Hi Holger, I followed your advice and went through a very painful  360 degree repositioning. I think it’s the best advice anybody has given me!" - Hein Swart, MD, Mitchell’s Brewery


Holger wants to team up with brands that can make retailers more interesting.

Holger not only loves calling on independently-owned retailers, he also uses new media and technology to connect Brands and Retailers online.

Top 100 Retailers rely on Holger to stay informed and make their buying decisions.

Thanks, Holger - you truly are a "connector" - Murray Slater, Beerhouse

Join the LiquorSA community: LiquorSA is South Africa's leading community for Liquor Retailers, Brands and Distributors: www.liquorsa.co.za/membership

Holger is a South African Entrepreneur who has been involved in the Beer and Drinks Industry for over 20 years.

Holger is the Publisher of The Beer Book and The (Liquor) Industry Guide.  In 2013 Holger founded LiquorSA.co.za, South Africa's leading liquor and drink website.

He also produces two podcast shows: Crafting a Living and Ask Holger.

Holger's first job was at the family micro-brewer, Bavaria Bräu, where he developed his passion for sales and beer.

Holger is a passionate advocate for the craft beer industry in South Africa and now mentors top retailers across South Africa.