Holger is a South African Entrepreneur who has been involved in the Beer and Drinks Industry for over 20 years.

Holger is the Publisher of The Beer Book and The (Liquor) Industry Guide.  In 2013 Holger founded LiquorSA.co.za, South Africa's leading liquor and drink website.

He also produces two podcast shows: Crafting a Living and Ask Holger.

Holger's first job was at the family micro-brewer, Bavaria Bräu, where he developed his passion for sales and beer.

Holger is a passionate advocate for the craft beer industry in South Africa and now mentors top retailers across South Africa.

Holger consults to Retailers, Brewers and other leaders in the liquor industry.


Holger can help Retailers identify opportunities to differentiate their stores from large chain stores.  How?


Do you need help with sales?   Holger personally knows all the top retailers and distributors in the country and can help you with the sales and distribution of your brand.

Do you need new brands to distribute?  Do need to improve your relationships with top retailers?

Contact Us:
Holger Meier | 082 465 3849 | holger@meier.co.za